Freelance writing services
Copywriting
Sell, but don’t oversell. Make a sale, but don’t be salesy. Copywriting is all about the sell, but how do you strike the right tone to resonate with your audience without scaring them away? How do you communicate the value of what you have on offer to different audience segments? And how do you do all this, while still embodying your brand’s voice?
Don’t worry. I’m here to help with that. My experience in advertising and digital agencies means my copywriting approach is creative and data-driven. I’ll help you build out digital ads, email marketing campaigns, and sales collateral that resonate with your customers and drive conversions with every word.
Content writing
Let your audience know that you have something to say. Whether you use your platform to engage, entertain, or educate, the right content builds trust in your brand. But how do you choose the right medium and the right topics? How do you keep brand consistency across the different pieces you produce?
Leave it to me. I’ll help you define and document your brand’s voice to ensure a consistent experience. I’ll work with you to organise your content in a way that makes sense and develop a focused content strategy to reach your customers. Make a statement with valuable website copy, video scripts, whitepapers, and blog posts.
UX writing
Connect with people every step of the way. We all interact with digital products daily and are familiar with what it feels like when the experience is lackluster. But what is it that creates a positive digital experience? How can you make sure the language you use within your digital product supports people rather than detracts them?
I have it covered. Guided by UX content heuristics, consistent voice, and appropriate tone, I’ll help you develop language that puts people first.